ManagingAdversity
Wendy Roderick Owner of Roderick Cattle Co. - Marfa, Texas
Roderick Cattle Co. is located outside of Marfa, Texas in one of the most unforgiving environments in the country. With...

We could sell this land for a lot of money. We don’t because it’s not about the money. Ranchers themselves think they’re rich in what they have.
When ranchers like Cindy Maddalena sign conservation easements they are protecting more than beautiful vistas, they are protecting sustainable food production.