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Stories of Sustainability

Protecting the Sandhills

Gracie Creek Ranch - Burwell, Nebraska
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This sand helps take care of the plants, which in return help take care of the soil. And we use the cattle behind us to help manage all of that.

Clayton Smith
Manager of Gracie Creek Ranch

Gracie Creek Ranch is located in the Nebraska Sandhills, the largest sand dune formation in the Western Hemisphere. Home to over 670 native plant species, the nutrient-rich dunes are both beautiful and fragile. Gracie Creek carefully manages their cowherd to take care of the biodiverse plant life that protects these dunes.

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Protectingthe Sandhills

Gracie Creek Ranch - Burwell, Nebraska

Gracie Creek Ranch is located in the Nebraska Sandhills, the largest sand dune formation in the Western Hemisphere....
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RestoringBalance

Hart Ranch - Little Shasta, California

For over 150 years, the Hart family has been caretakers of the Little Shasta Valley in Northern California. This is a...
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ManagingUrban Sprawl

Tri J Cattle - New Orleans, Louisiana

Hurricane Katrina forever changed the lives of the Jonathan Jones family. The catastrophic storm claimed 75% of their...
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  • Our Mission
    The mission of Prime Pursuits is to lift beef production from a commodity industry to a specialized business. In this transformation, we see many opportunities for cattle producers – big and small.
  • Our Program
    Prime Pursuits is a paradigm change for the beef industry and rewards the men and women of production agriculture for their hard work and quality Angus beef production.
  • Our Teammates
    Building a strong team of like-minded producers is a cornerstone of our charge. Consistency of quality and supply is paramount to the success of this program.
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