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Stories of Sustainability

Managing Urban Sprawl

Tri J Cattle - New Orleans, Louisiana
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Without question, this isn’t an easy lifestyle, but we love it, our kids love it, and we are thankful for Walmart and Prime Pursuits for giving us this opportunity to sustain a lifestyle that we love.

Jonathan Jones
Owner of Tri J Cattle

Hurricane Katrina forever changed the lives of the Jonathan Jones family. The catastrophic storm claimed 75% of their cowherd and forced a relocation to the west bank of New Orleans, where they’ve carved a new life for their ranch and children amid urban sprawl.

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Protectingthe Sandhills

Gracie Creek Ranch - Burwell, Nebraska

Gracie Creek Ranch is located in the Nebraska Sandhills, the largest sand dune formation in the Western Hemisphere....
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RestoringBalance

Hart Ranch - Little Shasta, California

For over 150 years, the Hart family has been caretakers of the Little Shasta Valley in Northern California. This is a...
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ManagingUrban Sprawl

Tri J Cattle - New Orleans, Louisiana

Hurricane Katrina forever changed the lives of the Jonathan Jones family. The catastrophic storm claimed 75% of their...
Learn More
  • Our Mission
    The mission of Prime Pursuits is to lift beef production from a commodity industry to a specialized business. In this transformation, we see many opportunities for cattle producers – big and small.
  • Our Program
    Prime Pursuits is a paradigm change for the beef industry and rewards the men and women of production agriculture for their hard work and quality Angus beef production.
  • Our Teammates
    Building a strong team of like-minded producers is a cornerstone of our charge. Consistency of quality and supply is paramount to the success of this program.
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