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  • Our Mission
  • Our Program
  • Our Teammates
  • Stewardship

Beef at the Center
of Change

Prime Pursuits invites you to join with fellow producers across the United States, who like those that came before them, are proudly carrying on the tradition of environmental and animal stewardship.

Manage. Protect. Restore

Walmart’s corporate goal is to help protect, restore, or more sustainably manage at least 50 million acres of land and 1 million square miles of ocean by 2030 along with the Walmart Foundation.

50
MillionAcresTotal
12
MillionAcresin Beef

Prime Pursuits is proud to support Walmart’s big vision and is committed to advancing the health and sustainability of the lands, natural resources and the people around the world. This means developing innovative solutions at scale to build healthier communities, addressing complex environmental issues and conserving our natural world through agricultural sciences.

Stories of Sustainability

Learn How Producers Are Supporting the Vision

Protectingthe Sandhills

Gracie Creek Ranch - Burwell, Nebraska

Gracie Creek Ranch is located in the Nebraska Sandhills, the largest sand dune formation in the Western Hemisphere....
Learn More

RestoringBalance

Hart Ranch - Little Shasta, California

For over 150 years, the Hart family has been caretakers of the Little Shasta Valley in Northern California. This is a...
Learn More

ManagingUrban Sprawl

Tri J Cattle - New Orleans, Louisiana

Hurricane Katrina forever changed the lives of the Jonathan Jones family. The catastrophic storm claimed 75% of their...
Learn More
Bob McClaren

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Bob McClaren
President, Prime Pursuits
Prime Pursuits Logo
David Baskin

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David Baskin
Sr. Vice President, Walmart
Walmart Logo

Gather with the Best

To Help Feed a More Sustainable Future
Join Us
  • Our Mission
    The mission of Prime Pursuits is to lift beef production from a commodity industry to a specialized business. In this transformation, we see many opportunities for cattle producers – big and small.
  • Our Program
    Prime Pursuits is a paradigm change for the beef industry and rewards the men and women of production agriculture for their hard work and quality Angus beef production.
  • Our Teammates
    Building a strong team of like-minded producers is a cornerstone of our charge. Consistency of quality and supply is paramount to the success of this program.
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