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  • Our Mission
  • Our Program
  • Our Teammates
  • Sustainability

Beef at the Center
of Change

Prime Pursuits invites you to join with fellow producers across the United States, who like those that came before them, are proudly carrying on the tradition of environmental and animal stewardship.

Manage. Protect. Restore

Walmart’s corporate goal is to help protect, restore, or more sustainably manage at least 50 million acres of land and 1 million square miles of ocean by 2030 along with the Walmart Foundation.

50
MillionAcresTotal
12
MillionAcresin Beef

Prime Pursuits is proud to support Walmart’s big vision and is committed to advancing the health and sustainability of the lands, natural resources and the people around the world. This means developing innovative solutions at scale to build healthier communities, addressing complex environmental issues and conserving our natural world through agricultural sciences.

Stories of Sustainability

Learn How Producers Are Supporting the Vision

Protectingthe Sandhills

Gracie Creek Ranch - Burwell, Nebraska

Gracie Creek Ranch is located in the Nebraska Sandhills, the largest sand dune formation in the Western Hemisphere....
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RestoringBalance

Hart Ranch - Little Shasta, California

For over 150 years, the Hart family has been caretakers of the Little Shasta Valley in Northern California. This is a...
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ManagingUrban Sprawl

Tri J Cattle - New Orleans, Louisiana

Hurricane Katrina forever changed the lives of the Jonathan Jones family. The catastrophic storm claimed 75% of their...
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ManagingGrasslands

Singleton Ranches - Santa Rosa, New Mexico

Alex Carone’s responsibility for taking care of 10,000 cattle on 1.2 million acres begins with a simple philosophy:...
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ProtectingPollinator Habitats

Keegan Ranch - Bear Valley, California

In the months of April, the Keegan Ranch turns into a tapestry of life-sustaining color. Home to over 100 species of...
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RestoringWater

de Maio Farm and Ranch - Clovis, New Mexico

In this region of the country, playa lakes have taken care of wildlife since the beginning of time. Now it’s time for...
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ManagingSoil Health

Rooney Ranch - Rapelje, Montana

On their remote ranch 65 miles from the nearest grocery store, the Rooney family, along with ladybugs and cover crops,...
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ProtectingWorking Rangeland

Maddalena Ranch - Sierra Valley, California

When ranchers like Cindy Maddalena sign conservation easements they are protecting more than beautiful vistas, they are...
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RestoringSoil Carbon

Matador Ranch - Dillon, Montana

With the help of grazing cattle, the gentle pastures of Matador Ranch are helping to mitigate climate change by pulling...
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ProtectingThe Future

Storer Ranch - Arthur, Nebraska

A story of courage and adaptability that first took root in 1929 at the onset of the Great Depression. A few years...
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ManagingAdversity

Wendy Roderick Owner of Roderick Cattle Co. - Marfa, Texas

Roderick Cattle Co. is located outside of Marfa, Texas in one of the most unforgiving environments in the country. With...
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Gather with the Best

To Help Feed a More Sustainable Future
Join Us
  • Our Mission
    The mission of Prime Pursuits is to lift beef production from a commodity industry to a specialized business. In this transformation, we see many opportunities for cattle producers – big and small.
  • Our Program
    Prime Pursuits is a paradigm change for the beef industry and rewards the men and women of production agriculture for their hard work and quality Angus beef production.
  • Our Teammates
    Building a strong team of like-minded producers is a cornerstone of our charge. Consistency of quality and supply is paramount to the success of this program.
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