Protectingthe Sandhills
Gracie Creek Ranch - Burwell, Nebraska
Gracie Creek Ranch is located in the Nebraska Sandhills, the largest sand dune formation in the Western Hemisphere....
Beef at the Center
of Change
Prime Pursuits invites you to join with fellow producers across the United States, who like those that came before them, are proudly carrying on the tradition of environmental and animal stewardship.
Manage. Protect. Restore
Walmart’s corporate goal is to help protect, restore, or more sustainably manage at least 50 million acres of land and 1 million square miles of ocean by 2030 along with the Walmart Foundation.
50
MillionAcresTotal
12
MillionAcresin Beef
Prime Pursuits is proud to support Walmart’s big vision and is committed to advancing the health and sustainability of the lands, natural resources and the people around the world. This means developing innovative solutions at scale to build healthier communities, addressing complex environmental issues and conserving our natural world through agricultural sciences.
Stories of Sustainability
Learn How Producers Are Supporting the Vision
RestoringBalance
Hart Ranch - Little Shasta, California
For over 150 years, the Hart family has been caretakers of the Little Shasta Valley in Northern California. This is a...
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ManagingUrban Sprawl
Tri J Cattle - New Orleans, Louisiana
Hurricane Katrina forever changed the lives of the Jonathan Jones family. The catastrophic storm claimed 75% of their...
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ManagingGrasslands
Singleton Ranches - Santa Rosa, New Mexico
Alex Carone’s responsibility for taking care of 10,000 cattle on 1.2 million acres begins with a simple philosophy:...
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ProtectingPollinator Habitats
Keegan Ranch - Bear Valley, California
In the months of April, the Keegan Ranch turns into a tapestry of life-sustaining color. Home to over 100 species of...
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RestoringWater
de Maio Farm and Ranch - Clovis, New Mexico
In this region of the country, playa lakes have taken care of wildlife since the beginning of time. Now it’s time for...
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ManagingSoil Health
Rooney Ranch - Rapelje, Montana
On their remote ranch 65 miles from the nearest grocery store, the Rooney family, along with ladybugs and cover crops,...
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ProtectingWorking Rangeland
Maddalena Ranch - Sierra Valley, California
When ranchers like Cindy Maddalena sign conservation easements they are protecting more than beautiful vistas, they are...
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RestoringSoil Carbon
Matador Ranch - Dillon, Montana
With the help of grazing cattle, the gentle pastures of Matador Ranch are helping to mitigate climate change by pulling...
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ProtectingThe Future
Storer Ranch - Arthur, Nebraska
A story of courage and adaptability that first took root in 1929 at the onset of the Great Depression. A few years...
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ManagingAdversity
Wendy Roderick Owner of Roderick Cattle Co. - Marfa, Texas
Roderick Cattle Co. is located outside of Marfa, Texas in one of the most unforgiving environments in the country. With...
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