Please meet Jess Trask, one of the brightest young stars in the cattle industry.
It’s our honor to get to shake hands with some of the best ranchers in this country – from the old-timers to the young guns! They all share a love of livestock and doing things the right way. Speaking of doing things the right way, when you meet people like Jess, you know the future of ranching is in good hands!
The first thing people say to me is, ‘You don’t look like a rancher?’ That makes me smile. Truth be told, I’m not sure what a rancher is supposed to look like. There's one thing I'm certain about: No two days in ranching look alike. There is so much out of our control. Rain, heat, feed prices, the market. In a business where change is often the only constant, Prime Pursuits not only helps us achieve consistency, but consistently helps us achieve results that we’ve never achieved before. I would like to say, this rancher is thankful for Prime Pursuits.