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  • Our Mission
  • Our Program
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Darr Feed Lot

Cozad, Nebraska
Nebraska Flag
1982
Year Established
2490'
Ranch Elevation
24"
Average Rainfall
Darr Feed Lot

Meet John Schroeder, a team player with a big heart who continually goes out of his way to collaborate with others in building a stronger program. John is always willing to help.

Over the years, I’ve been involved in a lot of cattle programs. For me, the Prime Pursuits program has taken things to a whole new level. I can easily say I’ve never been involved in a program with this quality of people, cattle, ideas and collaboration.

John Schroeder
Darr Feed Lot • Cozad, Nebraska

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  • Our Mission
    The mission of Prime Pursuits is to lift beef production from a commodity industry to a specialized business. In this transformation, we see many opportunities for cattle producers – big and small.
  • Our Program
    Prime Pursuits is a paradigm change for the beef industry and rewards the men and women of production agriculture for their hard work and quality Angus beef production.
  • Our Teammates
    Building a strong team of like-minded producers is a cornerstone of our charge. Consistency of quality and supply is paramount to the success of this program.
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