Jimmy Dale Ward
Elida, New Mexico
Men and women who are working together toward a common goal of producing the finest non-hormone-treated Angus beef in America for the largest retailer in the world – Walmart. These hardworking folks live with a different outlook on life. They have shown there is a clarity to the vision when we forget about ourselves and concentrate solely on others and the task before us: providing high-quality beef at reasonable prices so family and friends can gather together around a delicious meal.
A lot has happened since that day in 2016 when Walmart executives traveled from Bentonville, Arkansas, to 44 Farms in Cameron, Texas, with a simple but bold question: “How do we serve our customers the highest-quality beef at the lowest prices?”
First things first, we all knew we needed help – lots of help to deliver quality at scale. Prime Pursuits was created and today is made up of over 900 ranchers helping us deliver the highest-quality beef at the lowest prices in selected Walmart stores. We are gathering the best producers and asking them to serve their best so Walmart and its customers can SERVE THEIR BEST. It is amazing to witness people coming together to answer bold challenges.
Click the link below to learn more about the McClaren Farms brand and our partnership with Walmart.
Grant Keenen of Walmart and Warren White of Prime Pursuits discuss how the Prime Pursuits program is successfully delivering on the vision of providing affordable, high-quality Angus beef to the Walmart shopper.