Jimmy Dale Ward
Elida, New Mexico
A lot has happened since that day in 2016 when Walmart executives traveled from Bentonville, Arkansas, to 44 Farms in Cameron, Texas, with a simple but bold question: “How do we serve our customers the highest-quality beef at the lowest prices?”
First things first, we all knew we needed help – lots of help to deliver quality at scale. Prime Pursuits was created and today is made up of over 900 ranchers helping us deliver the highest-quality beef at the lowest prices in selected Walmart stores. We are gathering the best producers and asking them to serve their best so Walmart and its customers can SERVE THEIR BEST. It is amazing to witness people coming together to answer bold challenges.
Click the link below to learn more about the McClaren Farms brand and our partnership with Walmart.
Grant Keenen of Walmart and Warren White of Prime Pursuits discuss how the Prime Pursuits program is successfully delivering on the vision of providing affordable, high-quality Angus beef to the Walmart shopper.