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In the News

Recent Press

June 2, 2021
Supermarket News

Walmart launches McClaren Farms Angus beef line

Walmart has launched a premium line of Angus beef under the McClaren Farms label at nearly 500 stores in the Southeast.
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Walmart launches McClaren Farms Angus beef line
June 1, 2021
Grocery Dive

Walmart debuts private label beef

Walmart has debuted a private label beef line called McClaren Farms in stores across the Southeast, the retailer announced on Tuesday.
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Walmart debuts private label beef
June 1, 2021
Walmart.com

Walmart Launches McClaren Farms, Bringing High-Quality Beef Options and Added Transparency to Customers Through Its Angus Supply Chain

Grilling season has officially kicked off, and Walmart is celebrating with the launch of McClaren Farms beef.
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Walmart Launches McClaren Farms, Bringing High-Quality Beef Options and Added Transparency to Customers Through Its Angus Supply Chain
February 4, 2020
Erica Shaffer, Meat+Poultry

Is Walmart movin’ on up the beef supply chain?

Walmart invested in its own supply chain for Angus beef to satisfy consumer demand for clean labels, transparency and traceability. But what’s in it for Walmart?
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Is Walmart movin’ on up the beef supply chain?
April 24, 2019
Scott Neal, SVP Meat, Walmart

Why Walmart is Entering the Beef Industry

As we get closer to summer grilling season, backyard barbecuers are gearing up to serve hamburgers, steaks and kebabs to family and friends.
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Why Walmart is Entering the Beef Industry
March 11, 2020
Nevil Speer, BeefMagazine.com

Certified beef programs are changing how cattle are marketed

The beef industry is changing! There are any number of indicators out there that point to the shifting business environment.
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Certified beef programs are changing how cattle are marketed
  • Our Mission
    The mission of Prime Pursuits is to lift beef production from a commodity industry to a specialized business. In this transformation, we see many opportunities for cattle producers – big and small.
  • Our Program
    Prime Pursuits is a paradigm change for the beef industry and rewards the men and women of production agriculture for their hard work and quality Angus beef production.
  • Our Teammates
    Building a strong team of like-minded producers is a cornerstone of our charge. Consistency of quality and supply is paramount to the success of this program.
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