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  • Our Mission
  • Our Program
  • Our Teammates
  • Sustainability

Gather with the Best


The best talent. The best genetics. The best Angus beef.

Beef producers,
I would like to welcome you
to Prime Pursuits.

A program designed to gather the best talent around the best genetics to deliver the best Angus beef to America’s table. Welcome to a team of like-minded Angus producers sharing valuable information, exchanging best practices, and employing the latest cutting-edge science. Welcome to a program that proves we are stronger together and that together we can create a more sustainable and profitable future. Welcome to a gathering of the best.

I would like to introduce you to a few ranchers we’re proud to call family.

Bob McClaren
BOB McCLAREN
President, Prime Pursuits, LLC
Bob McClaren
Jimmy Dale Ward

Jimmy Dale Ward

Bar Y Cattle • Elida, New Mexico

A lot of uncertainties in running a ranch. Weather, water, prices. Working with 44 Farms and being part of the team has removed a lot of those uncertainties. 44 Farms bulls make a big difference.

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Norman D. Stovall, III

Norman D. Stovall, III

Agri-Ventures Corporation • Graham, Texas

This program is with me from beginning to end. From the calf produced to the steak on the plate.

Read More

Greater
Together

To satisfy their customers’ hunger for high-quality beef at everyday low prices, Walmart needed a beef partner with a great reputation and the infrastructure to supply quality at scale. In May of 2021, McClaren Farms was launched in nearly 500 Walmart stores across the Southeastern U.S. as the flagship brand of the finest Angus beef supplied by Prime Pursuits. Walmart, McClaren Farms, and Prime Pursuits are gathering together to serve their best so Walmart customers can serve their best.

Greater Together

Recent News

June 2, 2021
Supermarket News

Walmart launches McClaren Farms Angus beef line

Walmart has launched a premium line of Angus beef under the McClaren Farms label at nearly 500 stores in the Southeast.
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Walmart launches McClaren Farms Angus beef line
June 1, 2021
Grocery Dive

Walmart debuts private label beef

Walmart has debuted a private label beef line called McClaren Farms in stores across the Southeast, the retailer announced on Tuesday.
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Walmart debuts private label beef
June 1, 2021
Walmart.com

Walmart Launches McClaren Farms, Bringing High-Quality Beef Options and Added Transparency to Customers Through Its Angus Supply Chain

Grilling season has officially kicked off, and Walmart is celebrating with the launch of McClaren Farms beef.
Read More
Walmart Launches McClaren Farms, Bringing High-Quality Beef Options and Added Transparency to Customers Through Its Angus Supply Chain

Together

Greater Things are Yet to Come.
Join Us

More Information

If being a part of the Prime Pursuits team is of interest to you, we warmly welcome the opportunity to visit and share more about doing greater things together.

Contact
Warren White
Chief Procurement Officer
O: (806) 414-5858
C: (806) 344-2923
[email protected]
  • Our Mission
    The mission of Prime Pursuits is to lift beef production from a commodity industry to a specialized business. In this transformation, we see many opportunities for cattle producers – big and small.
  • Our Program
    Prime Pursuits is a paradigm change for the beef industry and rewards the men and women of production agriculture for their hard work and quality Angus beef production.
  • Our Teammates
    Building a strong team of like-minded producers is a cornerstone of our charge. Consistency of quality and supply is paramount to the success of this program.
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